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⏰ Feedback due EOD Monday Feb 23 — Noelle also wants to schedule a packaging IRL meeting. Meeting availability below.
How to use: Add gut reactions in each section — raw notes are fine. Don't polish. Once you fill this in, drop it in chat and Max drafts the Noelle email. Or just talk through your reactions in chat and Max captures it here.
Figma link: figma.com/proto/cIeHdEQpGaoLYp3qQplT21/Piqki-Digital — use arrow keys to flip between versions
1. Overall Gut Reaction Do first
Before analyzing anything — what's the vibe?
| Version | First impression | Closest to "it"? |
|---|
| V1 | [ ] | Yes / No / Close |
| V2 | [ ] | Yes / No / Close |
| V3 | [ ] | Yes / No / Close |
2. Typography
Noelle: "If nothing is 100% 'it,' which is feeling best and what are you drawn to?"
⚡ Brand north star: type should feel precise, not precious. Effortless, not ornate.
| Version | Feeling | Keep / Adjust / Replace |
|---|
| V1 | [ ] | [ ] |
| V2 | [ ] | [ ] |
| V3 | [ ] | [ ] |
What's missing / what you're drawn to:
[ ]
3. Color
Noelle: "Preferences on color?"
| Version | Color feeling | Instinct |
|---|
| V1 | [ ] | ✅ Love / 👍 Keep / ✏️ Adjust / ❌ No |
| V2 | [ ] | ✅ Love / 👍 Keep / ✏️ Adjust / ❌ No |
| V3 | [ ] | ✅ Love / 👍 Keep / ✏️ Adjust / ❌ No |
Mix-and-match notes (e.g. "V1 palette with V3 type"):
[ ]
4. Layout & Shapes
Noelle: "We can mix and match if you like things from each."
| Version | What works | What doesn't |
|---|
| V1 | [ ] | [ ] |
| V2 | [ ] | [ ] |
| V3 | [ ] | [ ] |
5. Graphic Elements (PiqWheel, scribble, drawn numbers)
Noelle: "Do you like the style? Are there other communicative elements that would be helpful?"
| Element | Verdict |
|---|
| PiqWheel graphic | Love / Ok / Scrap / Needs adjustment — |
| Scribbles/hand-drawn | Yes / No / Version-dependent |
| Drawn numbers | Yes / No / Version-dependent |
| Other elements wanted | [ ] |
6. Textures
Noelle: "How are you feeling about background textures — any you want to keep or toss?"
| Version | Verdict | Notes |
|---|
| V1 | Keep / Toss / Adjust | [ ] |
| V2 | Keep / Toss / Adjust | [ ] |
| V3 | Keep / Toss / Adjust | [ ] |
7. Art Direction & Image Style
Noelle: "Which image style(s) are you drawn to? Nail images need to look good in lifestyle shots — balance brand-building with product."
⚡ Reference she gave: Nail Reformation (person + lifestyle + product balance). She doesn't love their layout but the balance is right.
Piqki image direction:
[ — e.g. "Moody lifestyle, hands as hero" / "Clean editorial" / "Lo-fi but precise" ]
More of:
[ ]
Avoid:
[ ]
8. Packaging Meeting (IRL)
Noelle wants to meet in person to look at packaging samples. Her availability:
- Mon Feb 23 after 3pm
- Tue Feb 24 after 11:30am
- Wed Feb 25 after 1pm — ⚠️ Lena meeting also Wed, check timing
Preferred slot:
[ ]
⭐ Priority Feedback — Top 3 Things Noelle Most Needs to Hear
After going through all sections, what are the 3 most important messages?
1. [ ]
2. [ ]
3. [ ]
📬 Next Step
- Fill in reactions → drop them in chat → Max drafts the Noelle email → you send from gin@piqki.com
- Or just talk through your reactions verbally in chat — Max captures and drafts
- Feedback to Noelle by EOD Monday Feb 23