| Brand | Kit Price | # Nails | $/nail | Shipping | Where Sold | Tier | Notes |
|---|---|---|---|---|---|---|---|
| Kiss (mass) | $6.97–$12 | 28–30 | $0.23–$0.43 | Target/Walmart standard | Target, Walmart, CVS, Amazon | Mass | Market volume leader; massive SKU count |
| Impress by Kiss | $8–$11 | 30–33 | $0.24–$0.37 | Target/Walmart standard | Target, Walmart, CVS, Ulta, Amazon | Mass–Mid | No-glue patented Super-Hold; 300+ designs |
| Dashing Diva | $8–$12 | ~30 | $0.27–$0.40 | Free $25+ (DTC) | DTC, Target, Ulta, Amazon | Mid | Magic Press no-glue technology; gel strips |
| Olive & June | $10 / $30 | 42 / seasonal | $0.24 / varies | Free $55+ (DTC) | DTC, Target, Ulta, Amazon | Mid | Strong brand; salon DNA; accessible premium |
| Clutch Nails | $10–$15 | 24 | $0.42–$0.63 | DTC varies | DTC, Amazon | Mid | Reusable up to 5x; indie brand |
| OPI xPRESS/ON | $12.99–$15.99 | 24–30 | $0.43–$0.67 | Ulta standard | Ulta, Amazon, Macy's | Mid–Premium | OPI brand equity; gel-like finish; salon brand legacy |
| Chillhouse | $14–$16 | 30 | $0.47–$0.53 | DTC / Target standard | DTC, Target, Amazon | Mid–Premium | NYC cult brand; Kiss Beauty Group Jan 2026; expanding retail |
| Glamnetic | $15.99–$21.99 | 30 | $0.53–$0.73 | Free $50+ (DTC) | DTC, Sephora, Target, Amazon | Premium | 70+ styles; collabs (HP, Hello Kitty); bundle 3 for $59.97; frequent 20–25% codes → effective $12–17 |
| Static Nails | $16–$24 | ~24 | $0.67–$1.00 | DTC varies | DTC, Ulta, Nordstrom, Amazon | Premium | "Like-Acrylic" reusable tech; award-winning; Ulta sale prices $9–$11 |
| ManiMe | $15–$25 | ~20 (both hands, custom) | $0.75–$1.25 | Free standard | DTC only | Premium–Luxury | Photo-scan custom fit; laser-cut gel; uniquely DTC |
| ⭐ Piqki (target) | $28–$30 | TBD | ~$0.93–$1.00 (at 30 nails) | TBD | DTC-first | Premium | Financial model target; top of standardized market |
Sources: Brand DTC websites, Amazon, Walmart, Ulta, Target, Beauty Independent, WWD, Cosmopolitan, Southern Living, The Quality Edit (all Feb 21 2026 unless noted)
Once you get above Glamnetic's top of range (~$22) and Static Nails (~$24), there is essentially no standardized DTC press-on brand. ManiMe touches $25 at their designer collab ceiling, but that's custom-fit technology. No brand owns $25–$50 for beautiful, trend-forward, standardized press-ons at scale.
Why the gap exists: The market bifurcated — mass brands drove efficiency (no-glue, huge SKUs, drugstore distribution) while premium brands stopped at ~$22 because that's where DTC audiences get price-sensitive. Brands above $22 typically needed functional differentiation (custom fit = ManiMe; reusable = Static Nails). Nobody commands $28–30 on design and brand prestige alone — yet.
| vs. Brand | Price Premium | Verdict |
|---|---|---|
| vs. Impress by Kiss | +155–275% | Completely different customer tier |
| vs. Dashing Diva | +133–250% | 2.5–3.5x more — different product world |
| vs. Olive & June (Instant Mani) | +180–200% | Very different positioning; O&J is accessible |
| vs. Chillhouse | +75–115% | Meaningfully more; Chillhouse is closest mid-premium comp |
| vs. Glamnetic | +36–88% | Most direct comparison — this is the credibility test |
| vs. Static Nails (top) | +25–88% | Comparable if product story is equally strong |
| vs. ManiMe (designer collab) | +12–25% | Near-parity — without custom fit, brand must compensate |
Confidence: Medium. Effective Glamnetic price with frequent promo codes is $12–17 — premium gap vs. Piqki at $28–30 is actually +65–150%, which is the more realistic comparison for a price-aware customer.
At $28–30/set, the $50–60 AOV target implies approximately 2 sets per order. This is achievable with intentional offer design:
Baseline. Below AOV target. Expected for first-time buyers.
Hits $50–60 AOV naturally. No discount required. "Everyday + going-out" logic.
Higher AOV. May slow conversion. Better for repeat buyers.
Adds perceived value, hits AOV, creates gifting opportunity.
Most natural lever: A "Pick Any 2" bundle at $56–60, no discount, positioned as "your everyday + your going-out set." Same logic Glamnetic uses with 3-set bundles at $59.97. At this price, the 2-set purchase is driven by variety, not savings.
Glamnetic pricing (Feb 21 2026, DTC):
Glamnetic's identity: "Internet's favorite beauty hacks" — fun, accessible, collab-heavy, trend-fast. Wins on volume and breadth (70+ styles). Appeals to a mass-premium customer who wants trend-forward nails without salon prices.
| Dimension | Glamnetic | Piqki (potential) |
|---|---|---|
| Price | $16–22 (effective $12–17 with codes) | $28–30 |
| Aesthetic | Playful, collab-heavy, trend-fast | Gin decides — likely more refined/elevated |
| Distribution | DTC + Sephora + Target | DTC-first |
| Brand identity | "Fun hacks" | "High Standards. Low Maintenance." |
| Customer | Broad / trend-follower | Selective / efficacy-focused |
| SKU count | 70+ styles | TBD — likely curated |
The Piqki price premium over Glamnetic needs to be earned in the product. If the nails look identical and the brand identity isn't sharper, $28–30 is a hard sell to someone who knows Glamnetic exists at $16. The story has to be "completely different product" — not a pricier version of the same thing.
Research verdict: The $28–30 price can work — the gap is real and no one owns it. But it requires that Piqki is visibly, demonstrably better than Glamnetic at $16–22. If Noelle's visuals and the product design create a "worth it" moment on sight, Option A is the right move.
| Source | Date | Used For |
|---|---|---|
| glamnetic.com (DTC collection page) | Feb 21 2026 | Glamnetic pricing $15.99–$21.99 |
| Sephora.com (Glamnetic Premium Press-On Kit) | July 2025 | Glamnetic retail channel, 30-nail count |
| retailmenot.com / offers.com | Feb 2026 | Glamnetic free shipping $50+ threshold |
| oliveandjune.com (Summer Press-On Set) | Feb 21 2026 | Olive & June $30 seasonal set |
| thequalityedit.com | July 23, 2025 | Olive & June Instant Mani $10/set confirmed |
| amazon.com (Olive & June Instant Mani) | Feb 21 2026 | 42-nail count, 21 sizes confirmed |
| chillhouse.com (Chill Tips collection) | Feb 21 2026 | Chillhouse $14–$16 per set, live site |
| beautyindependent.com | Jan 6, 2026 | Chillhouse majority $12–$16; 30-tip sets |
| wwd.com | Jan 15, 2026 | Kiss Beauty Group + Chillhouse partnership confirmed |
| walmart.com (Kiss imPRESS) | Feb 21 2026 | Impress pricing $8–$11 range |
| cosmopolitan.com (press-on nail brands) | Feb 2026 | Impress confirmed under $12/set |
| people.com (best press-on nails) | Aug 28, 2024 | Dashing Diva, Impress 33 nails confirmed |
| whimsysoul.com | Sept 18, 2024 | Dashing Diva $12 vs Olive & June $10 direct comparison |
| dashingdiva.com | Feb 21 2026 | Free shipping $25+ DTC confirmed |
| ulta.com (Dashing Diva) | Feb 21 2026 | $7.99–$8.99 at Ulta |
| staticnails.com (all products) | Feb 21 2026 | $16–$24 Pop-On Manicures live site |
| luminli.com | Dec 22, 2025 | Static Nails $18–$24 per set, reusability |
| staticnails.com (mystery set listing) | Oct 2025 | $20–$24 range for premium sets confirmed |
| southernliving.com | Sept 12, 2025 | ManiMe $25 for custom set |
| thezoereport.com / organicbeautylover.com | Jan 2024 / 2020 original | ManiMe $15–$25 range validated |
| prnewswire.com (OPI xPRESS/ON launch) | Oct 11, 2022 | OPI $12.99–$15.99 launch MSRP at Ulta |
| editorialist.com (OPI xPRESS/ON) | Feb 21 2026 | OPI current range $7–$16 |
| Amazon (Clutch Nails) + blogger reviews | 2020–2026 | Clutch Nails $10–$15 range (low coverage brand) |
| globalgrowthinsights.com | 2025 | Luxury European brands $50+ per set |
| lilacst.com | Dec 18, 2024 | Market overview $7–$20 for commercial press-on kits |