Piqki Creator Seeding Kit & Playbook

Overview

This playbook is your operational guide for Piqki's March creator seeding run. The goal: get product into creators' hands now, in early March, so they have time to film, edit, and post content before April 1 — the first day of your $8–10K paid creative test.

Assumptions:

• Your paid test starts April 1
• Content must be live and boosted via Spark Ads by April 1
• You're targeting US-based nano/micro creators (10K–100K followers)
• Piqki has no brand recognition yet — this is a relationship-building and content-gathering exercise

1. Seeding Timeline (Reverse-Engineered from April 1)

The Deadline Chain

Timeline Buffer

2. Product Seeding Package Spec

What's in the Box

Packaging Insert Copy

Hey. You were on our list.

We make press-on nails for people who care about quality but don't want the salon drama. No guessing, no filing, no hassle — just nails that work.

This is our first run. We wanted you to try it before anyone else.

Use them however you want. Post if you want. Don't post if you don't want to. We're just glad you're here.

— Piqki

P.S. Tag us if you post. We want to see what you create.

Budget Per Kit Estimate

For 20 kits: $480–660 total

3. Creator Brief (Digital)

This is what you send digitally after the product ships. It includes content direction, disclosure requirements, and Spark Ads instructions.

CREATOR BRIEF — PIQKI

What Piqki Is

Piqki is a premium press-on nail brand launching May 2026. We make nails for people who want quality without the salon time. Our core differentiator is the PrecisionPiq Wheel — a sizing system that takes the guesswork out of press-ons.

What We're Looking For

Honest, authentic content. We're not giving you a script. We want to see how you'd actually use these in your life or with your clients. No performance, no sales pitch — just real.

Content Direction (5 Angles)

1. The Anti-Salon Story — "I used to go every month. Haven't stepped foot in a salon since."
2. The Gap Filler — "Not ditching my salon. Just didn't need it for the in-between."
3. The Speed Demo — "3 minutes. I timed it." (Show the PiqWheel)
4. The Skeptic Close — "I was the person whose press-ons fell off. Then I tested these."
5. The Aesthetic Reveal — Just show the nails. No pitch.

What NOT to Do

• Don't say "obsessed," "game-changer," or "life-changing"
• Don't read a script — make it sound like you
• Don't do the white background product shot
• No discount codes or promo talk
• No founder in the frame
• No explaining what Piqki is before the hook lands

Posting Timeline

Post whenever feels natural. Before March 31 gets you into our April test window.

Disclosure Requirements (FTC)

Spark Ads (Optional)

TikTok: Post → ... → Ad settings → Toggle "Allow brands to boost" → Select duration → Copy code → Send to Piqki

Instagram: Post → ... → Tag products → Select Piqki → Approve partnership ad request

4. Outreach Sequencing

Step-by-Step

Tracking Template

5. Gifted vs. Paid Tier Strategy

Recommended Strategy

At this stage (pre-launch, no brand recognition), Piqki's strategy should be: gift widely, pay selectively.

Why Gift First

• No brand recognition = creators don't know if your product is worth their audience's time
• Gifting builds relationship and trust before money changes hands
• Most nano/micro creators will still create content because they like the product
• Paid deals at this stage risk feeling transactional

Tier Breakdown

Budget Allocation

This leaves ~$4K for Spark Ads amplification within your $8–10K April test budget.

Nano/Micro Creator Rates (2025–2026)

6. Spark Ads Setup

TikTok Spark Ads Authorization

1. Creator generates Spark Code: Open TikTok post → ... → Ad settings → Toggle "Allow brands to boost" → Select duration (30 days) → Copy code
2. Creator sends you: Spark Ads authorization code + post link
3. You create the Spark Ad: TikTok Ads Manager → Create campaign → Select Spark Ads → Enter authorization code → Set budget

Timeline: Authorization code is instant. Ad setup takes 15–30 min. Approval typically within 24 hours.

Instagram Partnership Ads Authorization

1. Creator tags you: Post → ... → Tag products → Search "Piqki" → Confirm
2. You request ad authorization: Meta Ads Manager → Create campaign → Search for creator's post → Send partnership request
3. Creator approves: Receives notification → Accepts → You can boost

Timeline: Creator approval is instant. Ad setup takes 15–30 min. Approval typically within 2–4 hours.

Where to Set Up

Key Differences

Quick Reference: Key Dates

Appendix A: FTC Disclosure Requirements

The rule: Creators must disclose any material connection with a brand — including receiving free product.

What to tell creators:

• Include #ad or #gifted in the caption (at the beginning, not buried)
• OR use Instagram's built-in "Paid partnership with Piqki" label
• OR use TikTok's "Branded content" toggle

Placement: First 2–3 words of caption, or as the first tag. Must be "clear and conspicuous."

More info: ftc.gov/endorsement-guides

Appendix B: Recommended Tools

Appendix C: Post-Launch Checklist

• ☐ 22 creators seeded with product
• ☐ 10+ pieces of content posted organically
• ☐ All FTC disclosures confirmed
• ☐ Spark Ads codes collected for 5+ posts
• ☐ TikTok Ads Manager account set up with payment
• ☐ Meta Ads Manager account set up with payment
• ☐ First Spark Ads campaign launched by April 1