Built by Max's Sub-Agent · Feb 21 2026
Purpose: Complete draft architecture for 8 Klaviyo email flows — Gin clicks Activate to go live
Status: DRAFT — NOT activated in Klaviyo
Status: Draft built, not activated
Priority: #1 (highest list engagement)
Added to Welcome Series (manual list segment) OR Metric: Newsletter Signup- List = Piqki Newsletter - Has not made a purchase
Send timing: Immediate (0 hours after signup)
Subject line: High standards. Low maintenance.
Preview text: Your nails just got easier.
Send timing: Day 2 (48 hours after W1)
Subject line: The part nobody else figured out.
Preview text: Sizing, solved.
Send timing: Day 5 (120 hours after W1)
Subject line: What happens after 14 days.
Preview text: Real talk on press-ons.
Send timing: Day 9 (216 hours after W1)
Subject line: Something for you.
Preview text: One less reason to wait.
To activate Flow 1: Go to Klaviyo → Flows → Welcome Series → Click the three-dot menu → Select "Activate" → Confirm.
Status: Draft built, not activated
Priority: #2 (immediate revenue recovery)
Metric: Started Checkout but no purchase within 1 hourCheckout Started (triggered when checkout page is loaded)Send timing: 1 hour after cart abandonment
Subject line: You left something.
Preview text: Your cart is waiting.
Send timing: 24 hours after abandonment
Subject line: The question we get most.
Preview text: Here's the answer.
Send timing: 72 hours after abandonment
Subject line: Last one.
Preview text: This is the final email.
To activate Flow 2: Go to Klaviyo → Flows → Abandoned Cart → Click the three-dot menu → Select "Activate" → Confirm.
Status: Draft built, not activated
Priority: #3 (brand experience + review generation)
Send timing: Same day (immediately after purchase)
Subject line: Order confirmed. Here's how to nail it.
Preview text: What to do when your set arrives.
Send timing: Day 2-3 (before expected delivery)
Subject line: Before you open the box.
Preview text: A few things to do first.
Send timing: Day 10 (after expected delivery + time to try)
Subject line: How's it going?
Preview text: Quick check-in.
Send timing: Same day (immediately after 2nd+ purchase)
Subject line: Back for more. Good.
Preview text: Order confirmed.
Send timing: Day 14 post-purchase
Subject line: Another one?
Preview text: Time for a swap.
To activate Flow 3: Go to Klaviyo → Flows → Post-Purchase → Click the three-dot menu → Select "Activate" → Confirm.
Status: Draft built, not activated
Priority: #4 (softer re-engagement)
Send timing: 4 hours after product view
Subject line: You were looking at [product name].
Preview text: Here's what you missed.
Send timing: 48 hours after product view
Subject line: The details on [product name].
Preview text: What you need to know.
To activate Flow 4: Go to Klaviyo → Flows → Browse Abandonment → Click the three-dot menu → Select "Activate" → Confirm.
Status: Draft built, not activated
Priority: #5 (re-engage lapsed customers)
Send timing: 90 days after last purchase
Subject line: It's been a while.
Preview text: Here's what's new.
Send timing: 120 days after last purchase
Subject line: Something new, on us.
Preview text: 10% off. 72 hours.
Send timing: 135 days after last purchase
Subject line: Staying or going?
Preview text: Quick question.
To activate Flow 5: Go to Klaviyo → Flows → Winback → Click the three-dot menu → Select "Activate" → Confirm.
Status: Draft built, not activated
Priority: #6 (loyalty and LTV)
Send timing: Immediately after 3rd purchase triggers
Subject line: You're one of our people.
Preview text: Here's what that means.
Send timing: 24 hours before any new collection launch
Subject line: Early access: [collection name]
Preview text: 24 hours before everyone else.
To activate Flow 6: Go to Klaviyo → Flows → VIP → Click the three-dot menu → Select "Activate" → Confirm.
Status: Draft built, not activated
Priority: #7 (word-of-mouth engine)
Send timing: Day 3 after 2nd purchase
Subject line: Tell someone who gets it.
Preview text: You both get something.
To activate Flow 7: Go to Klaviyo → Flows → Referral → Click the three-dot menu → Select "Activate" → Confirm.
Status: Draft built, not activated
Priority: #8 (SMS channel + replenishment)
Send timing: Day 12 after purchase, 10am local time
Message body: Piqki: Your set is probably due for a swap. Most people change around day 14. Grab another: [short link]
Send timing: Day 14 after purchase, 10am local time
Message body: Piqki: Day 14. Fresh set time? You know the drill. Prime, Fit, Set. [short link]
To activate Flow 8: Go to Klaviyo → Flows → SMS Reorder → Click the three-dot menu → Select "Activate" → Confirm. Requires SMS channel to be set up in Klaviyo.
| Flow | What it does | Gin's one-click action |
|---|---|---|
| 1. Welcome Series | Converts new subscribers (4 emails) | Klaviyo → Flows → Welcome Series → Activate |
| 2. Abandoned Cart | Recovers checkout abandons (3 emails) | Klaviyo → Flows → Abandoned Cart → Activate |
| 3. Post-Purchase | First-purchase + repeat flows | Klaviyo → Flows → Post-Purchase → Activate |
| 4. Browse Abandonment | Product view re-engagement (2 emails) | Klaviyo → Flows → Browse Abandonment → Activate |
| 5. Winback | Lapsed customer re-engagement (3 emails) | Klaviyo → Flows → Winback → Activate |
| 6. VIP / Repeat | 3rd purchase rewards | Klaviyo → Flows → VIP → Activate |
| 7. Referral Ask | Post-2nd-purchase referral | Klaviyo → Flows → Referral → Activate |
| 8. SMS Reorder | Day 12/14 SMS prompts | Klaviyo → Flows → SMS Reorder → Activate |
Document generated: Feb 21 2026 · Status: DRAFT — awaiting Gin's activation clicks