Piqki Launch Day Operations Manual

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Pre-Launch Checklist — Day Before

Final inventory check CRITICAL Confirm all products stocked, variants counted, low-stock flagged
Platform load test Run traffic simulation, verify checkout flow works under load
Payment gateway verification CRITICAL Test sandbox transactions, confirm webhooks firing
Email/SMS automation test Trigger welcome flow, order confirmation, shipping notices
Team comms channel ready Slack/Telegram group active, all team members joined
Support inbox zero Clear test tickets, prepanned FAQ responses loaded
Analytics dashboards live Shopify analytics, Klaviyo, post-click tracking verified
Backup & rollback plan documented Note steps to revert if critical issue arises
Rest & mental prep Be well-rested — launch day is a marathon, not a sprint

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7:00 AM — Health check 7:00 Site loads, homepage renders, no 500 errors
7:15 AM — Verify live link Click through from email/social to confirm deep links work
7:30 AM — Test purchase (internal) CRITICAL Complete full checkout: add to cart → pay → confirmation email
7:45 AM — Monitoring active Open analytics dashboards, set up real-time alerts
8:00 AM — GO LIVE 🚀 Announce on social, email blast sent, you're live!

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Sessions

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Orders

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Conversion Rate

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AOV

Check every 30 minutes Sessions, page views, cart adds, checkout starts, orders
Watch for cart abandonment Spike in carts but no orders = potential checkout bug
Monitor support queue volume Track incoming tickets — spike = potential issue
Email campaign performance Open rate, click rate, revenue attributed

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Priority	Issue Type	Response Time	Action
P1	Payment failed / checkout broken	IMMEDIATE	Pause ads, notify dev, fix ASAP
P1	Site down / 500 errors	IMMEDIATE	Rollback if needed, alert tech lead
P2	Wrong product/quantity shipped	< 1 hour	Refund + reship, apologize
P2	Discount code not working	< 1 hour	Create manual discount, log bug
P3	General question / sizing	< 4 hours	Reply with FAQ or size guide
P3	Return request	< 24 hours	Approve per policy, email label

Triage rule: P1 first, always Never work on P3 when P1 is pending
Log all issues in tracker Capture screenshots, timestamps, order IDs
Know when to escalate to Gin Any revenue-affecting bug, media inquiry, or PR risk

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⚠️ FILL IN BEFORE LAUNCH
Add team phone numbers, developer on-call, hosting support, and agency contacts

Primary Lead [NAME] — [PHONE]

Tech / Developer [NAME] — [PHONE]

Customer Support [NAME] — [PHONE]

Shopify Support 1-888-746-7439

Payment Processor [PROVIDER] — [PHONE]

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Day 2

Day 3

Day 4-5

Day 6-7