Piqki Pre-Launch Email Sequence
5 emails for Klaviyo triggered flow — Day -14 through Day 0
Email 1 — Day -14: "Something's coming"
Subject line
Something's coming
Preview text
You're on the list. Here's what that means.
Email body
Hey {{first_name|default:'Hey'}},
You're on the list. That means something.
We'll be in touch before May rolls around. That's all for now.
— The Piqki team
Klaviyo notes
Personalization: {{first_name|default:'Hey'}}
No CTA — this is acknowledgment only
Trigger: Waitlist signup or "Launch Countdown" list add
Visual direction
Minimal. Consider a close-up of hands with bare nails — editorial, no product shown yet. Something that hints at what's coming without showing it. Black and white or muted tone.
Email 2 — Day -7: "Here's what it is"
Subject line
Here's what it is
Preview text
The PiqWheel. Two sets, one wheel, zero sizing guessing.
Email body
Hey {{first_name|default:'Hey'}},
Seven days.
Here's what Piqki is: a press-on nail format designed around one idea — the wheel. The PiqWheel holds 32 nails (two complete sets) in the right order, so you grab, apply, and move on. No baggies. No mismatched sizes. No wondering if it'll fit.
This is what you do instead of the salon. Not a craft project. Just nails that work.
We launch in seven days. You'll hear from us first.
— The Piqki team
Klaviyo notes
Personalization: {{first_name|default:'Hey'}}
Soft CTA: "we launch in seven days" — no link yet
Product angles used: "the wheel," "two complete sets," "instead of the salon"
Visual direction
Show the PiqWheel clearly — product shot, clean background. Show the 32 nails arranged on the wheel. Keep it simple. No lifestyle context yet, just the product.
Email 3 — Day -3: "People are already talking"
Subject line
People are already talking
Preview text
The waitlist is growing. A few folks have seen it. Here's what they think.
Email body
Hey {{first_name|default:'Hey'}},
Three days.
A few people have seen Piqki now — creators, early tryers, the usual suspects. They're not saying much publicly yet, but the feedback is consistent: it actually fits. It actually stays. That's the bar and somehow it's unusual.
We're not here to reinvent nails. We're here to stop accepting "close enough."
You'll have early access when we go live. We'll let you know when.
— The Piqki team
Klaviyo notes
Personalization: {{first_name|default:'Hey'}}
CTA: early access reminder — no link yet
If creator content exists, link to 1-2 pieces in a P.S. line (optional)
Visual direction
If creator content exists: show a grid of 2-3 creator shots (screenshots or stills). If not: show the PiqWheel again, maybe in a hand applying it. Keep it grounded.
Email 4 — Day -1: "Tomorrow"
Subject line
Tomorrow
Preview text
We'll be here. You'll be first to know.
Email body
Hey {{first_name|default:'Hey'}},
Tomorrow.
Piqki launches at 9AM Pacific. You're on the list, so you'll hear from us before anyone else.
That's it. We'll see you tomorrow.
— The Piqki team
Klaviyo notes
Personalization: {{first_name|default:'Hey'}}
CTA: "You'll hear from us tomorrow" — no link
Keep it short. This is 4 sentences.
Visual direction
Minimal. Just the PiqWheel, maybe slightly off-center. Dark background or neutral. Nothing busy.
Email 5 — Day 0: "We're live"
Subject line
We're live
Preview text
Press-on and press on. Shop now.
Email body
Hey {{first_name|default:'Hey'}},
We're here.
Shop now →
— The Piqki team
Klaviyo notes
Personalization: {{first_name|default:'Hey'}}
CTA: "Shop now →" — link to piqki.com
Tagline used: "Press-on and press on." (in preview text)
Keep body to 3 lines max. One hero sentence, one CTA, one sign-off.
Visual direction
Hero shot: clean PiqWheel, perhaps with a finished nail application nearby. Or just the wheel, beautifully lit. Let the product speak. No confetti, no celebration graphics.
QC Self-Check
✓ Zero exclamation points in any email body or subject line
✓ No emojis in any email (subject lines: none used)
✓ No banned words (obsessed, glam, chill, system, DIY)
✓ All 5 emails have: subject, preview text, full body, Klaviyo notes, visual direction
✓ Tagline "Press-on and press on." appears in Email 5 preview text
✓ CTAs are present but not pushy
✓ HTML generated, hub card added, deployed, MISSION_CONTROL.md updated