Piqki Marketing Start-Here Guide

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Piqki Marketing Start-Here Guide

Created: February 21, 2026
Purpose: Where do I start? What do I read first? What decisions do I need to make?

1. The Hierarchy — How These Docs Connect

Think of this as a dependency map. Some docs inform others. Start at the top, work down.

Base Layer → Foundation → Execution
📊 Market Validation
piqki-market-validation.md — "Is there a market? What's the trend?"
🎯 Ad Intelligence
piqki-ad-intelligence-v2.md — "What are competitors doing? What hooks work?"
⚡ April Test Brief
piqki-april-test-brief.md — "What exactly do we test first?"
📣 Content Playbook
piqki-content-playbook.md — "UGC + Spark Ads as primary engine"
↳ piqki-seo-content-calendar.md — Content calendar for search/LLMs
↳ piqki-pr-toolkit.md — PR pitch angles and outreach
↳ piqki-creator-research.md + piqki-ugc-creator-brief.md — Who and how
📧 Email
piqki-klaviyo-pitch-v2.md — 8-flow email architecture

The rule: Start at the base (market validation) and work down. Don't dive into PR outreach before you know the market works.

2. What to Read in What Order

Priority 1: Decision-Ready Now (Start Here)

Doc 1-Line Summary What Decision It Supports
piqki-april-test-brief.md The April test plan — 5 hypotheses, budget allocation, timeline Whether to approve April test budget and approach
piqki-market-validation.md Anti-salon hypothesis validated; market data; competitive landscape Whether positioning as "salon alternative" is the right call
piqki-ad-intelligence-v2.md 5 parallel hypotheses (rewritten today!) — what we're testing, how, and why Understanding the testing framework — this is science, not guessing

Priority 2: Foundation Docs (Read After Priority 1)

Doc 1-Line Summary What Decision It Supports
piqki-content-playbook.md S3 content strategy — UGC + Spark Ads as primary engine Content direction — are we aligned on the approach?
piqki-creator-research.md 22 verified nano/micro creators, 4 Tier 1 targets Creator outreach targets
piqki-ugc-creator-brief.md Creator outreach toolkit — how to pitch, what to ask Creator program structure

Priority 3: Execution Docs (Read When Ready to Execute)

Doc 1-Line Summary What Decision It Supports
piqki-klaviyo-pitch-v2.md 8-flow email architecture with data Email marketing sign-off
piqki-seo-content-calendar.md 90-day SEO calendar (Mar–May 2026) SEO/content start timing
piqki-pr-toolkit.md PR pitch angles, email templates, timeline PR outreach timing and angles

3. What's Decision-Ready Now (3–5 Items)

You can decide these today:

  1. April test budget — $8–10K for April 1–30 testing. Approve or adjust?
  2. April test framework — 5 parallel hypotheses (identity, transformation, ASMR, value, sustainability). Approve or modify?
  3. Creator tier targets — 4 Tier 1 targets identified in creator research. Approve outreach list?
  4. Klaviyo flows — 8-flow plan ready to build. Sign off to proceed?
  5. Anti-salon positioning — Market validated. Confirm this is our core positioning?

4. What's In Progress

Item Status ETA
TikTok Shop setup Researching March 1 start
Shopify store build Blocked on Noelle brand visuals After brand locked
Amazon Seller research Done Ready for Lena meeting Feb 23

5. Reading Time Estimates

Doc Est. Time Notes
piqki-april-test-brief.md 15 min Read this FIRST — it's the synthesis
piqki-market-validation.md 20 min Market data, anti-salon findings
piqki-ad-intelligence-v2.md 25 min The rewritten hypotheses section is the key
piqki-content-playbook.md 20 min Strategy doc — high level
piqki-creator-research.md 15 min Creator lists, tier rankings
piqki-ugc-creator-brief.md 10 min Practical outreach guide
piqki-klaviyo-pitch-v2.md 15 min Flow architecture with data
piqki-seo-content-calendar.md 15 min Calendar view, easy scan
piqki-pr-toolkit.md 10 min Pitch templates + timeline

Total if you read everything: ~2.5 hours
Recommended start: Priority 1 docs = ~1 hour

Quick-Start Recommendation

If you're overwhelmed, read in this order:

  1. piqki-april-test-brief.md (15 min) — See the full picture
  2. piqki-ad-intelligence-v2.md (25 min) — The testing framework (Section 7)
  3. piqki-market-validation.md (20 min) — Why the market exists

Then decide: April test budget, April test framework, anti-salon positioning.

Everything else can wait until those are locked.

This guide lives at projects/piqki-marketing-start-here.md — I'll update it as docs change.

✉️ Send to Max