Piqki Plan of Record

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Piqki Plan of Record

Last Updated: February 21, 2026
Launch Target: May 2026

Current Phase

Launch Prep — Pre-launch marketing and infrastructure build-out

What's Done

Area Status Notes
Brand voice ✅ Done Extracted from Nazy doc
Financial model ✅ Done 3-scenario model — Base = $25 CAC, profitable Y1
Content playbook (S3) ✅ Done UGC + Spark Ads as primary engine
Creative testing system ✅ Done April 1–30, $8–10K spend, kill/scale rules set
Competitor analysis ✅ Done #1 hook validated: anti-salon identity shift (7.4M views)
Klaviyo ✅ Access live 8-flow plan ready, building after sign-off
Pixel + ManyChat ✅ Eugene done Verify in April test
Patent insurance ✅ Done $3–10K/yr, BlueIron IP recommended
Nano/micro creators ✅ Done 22 verified creators, 4 Tier 1 targets
TikTok Shop 🔄 Researching Sub-agent running
Amazon IP Accelerator ✅ Done 3 paths mapped, decision pending Lena Feb 23
SEO / LLM engine 📋 Queued Starts after brand locked
PR outreach ✅ Done 16 contacts, pitch angles ready
Retail strategy ✅ Done Tier 1–3 retailers mapped
Digital PR targets ✅ Done Byrdie, Allure, Forbes editors

What's Next (Unblocked)

  1. April creative testing (Apr 1–30) — Run 5 parallel hypotheses
  2. TikTok Shop setup — March 1 start → mid-April first sale
  3. SEO content calendar execution — Starts March 2026
  4. Creator outreach — After April test brief approved

What's Blocked on Gin

Item Status
Accept Shopify invite ⏳ Pending
Accept Meta Business invite ⏳ Pending
Accept TikTok Business Center invite ⏳ Pending
Add Max to GoAffPro ⏳ Pending
Share Piqki Drive folder (Editor access) ⏳ Pending
Noelle brand visuals 🚧 Everything downstream waiting
Klaviyo flows sign-off 🚧 Review piqki-klaviyo-flows.md
April test budget approval 🚧 $8–10K for April

Key Dates

Date Item
Feb 23, 2026 Meeting with Lena — patent + IP Accelerator decision
April 1, 2026 Shopify pixel + ManyChat WHEEL trigger live
April 1–30, 2026 Creative testing phase ($8–10K spend)
May 2026 Launch
July 2026 Provisional patent filing (Lena / Perkins Coie)

Key Files

File Description
piqki-launch-checklist.md Launch master checklist — now → May 1
Piqki_Financial_Model_v2.xlsx 7-sheet financial model, 3 scenarios
piqki-content-playbook.md S3 content strategy
piqki-creative-testing-system.md April test plan + kill/scale rules
piqki-klaviyo-flows.md 8-flow email architecture
piqki-marketing-start-here.md This guide — start here

Part of MISSION_CONTROL.md split — see main doc for cross-project context.

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