Piqki 90-Day SEO + Organic Content Calendar

March 1 – May 31, 2026 | Launch Runway + First Month Post-Launch

Bottom Line: This 90-day calendar prioritizes content that builds SEO equity while supporting the May 1 launch. The strategy focuses on long-tail FAQ keywords where a new brand can actually compete, LLM-optimized Q&A content, and a launch week content surge. Traditional SEO won't drive meaningful traffic before launch (domain authority takes 12-18 months), but this content compounds post-launch and feeds the editorial mentions that drive LLM visibility.

1. Keyword Strategy — Top 15 Target Keywords

Informational Keywords

#	Keyword	Est. Monthly Searches	Volume	Competition	Source
1	how to apply press on nails	15K–30K	Med	Med	Brave Search, Byrdie
2	how long do press on nails last	20K–40K	Med-High	Med	Reddit, Glamnetic
3	are press on nails bad for your natural nails	10K–25K	Med	Med	NBC, SELF, Cleveland Clinic
4	press on nails for beginners	10K–20K	Med	Med	DoorDash Blog, Reddit
5	how to make press on nails last longer	10K–20K	Med	Med	Maniology, L'Oréal
6	press on nail sizing guide	5K–15K	Low-Med	Low-Med	Multiple brands

Commercial Keywords

#	Keyword	Est. Monthly Searches	Volume	Competition	Source
7	best press on nails	60K–120K	High	Very High	Forbes, Byrdie, BI
8	press on nails that last	20K–50K	Med-High	High	Glamnetic, Reddit
9	salon quality press on nails	5K–15K	Low	Med	Glamnetic, Reddit
10	long lasting press on nails	10K–25K	Med	Med-High	Allure
11	premium press on nails	3K–8K	Low	Low-Med	Etsy, Pinterest

Comparison Keywords

#	Keyword	Est. Monthly Searches	Volume	Competition	Source
12	press on nails vs gel nails	5K–12K	Low-Med	Med	Glamnetic, Byrdie
13	Glamnetic vs Olive & June	3K–8K	Low	Low	Reddit, TikTok
14	press on nails vs acrylic	3K–8K	Low	Low-Med	Lilac St.

Note: Keyword estimates are based on Brave Search results, editorial site rankings (Byrdie, Forbes, Business Insider), and category benchmarks. No direct Ahrefs/SEMrush access. Confidence: Medium — directional estimates suitable for content prioritization, not precise targeting.

2. 90-Day Calendar Overview

Phase 1: Foundation (March 1–31) Pre-launch authority building

14 content pieces: 8 blog posts, 4 social posts, 2 emails

Key themes: Answering questions before they buy, dermatologist-backed safety content, sizing pain point addressed

Phase 2: Pre-Launch Momentum (April 1–30) Building anticipation

14 content pieces: 6 blog posts, 6 social posts, 4 emails

Key themes: Tease without revealing, PiqWheel story, application speed demo, launch countdown

Phase 3: Launch Week (April 28 – May 4) Maximum visibility

11 content pieces: 9 social posts, 2 emails

Key themes: Every channel firing, product reveal, brand story, first customer proof

Phase 4: Post-Launch (May 5–31) Conversion momentum

14 content pieces: 5 blog posts, 7 social posts, 4 emails

Key themes: Comparison content (Glamnetic vs O&J vs Piqki), wear proof, community building, re-order triggers

3. Evergreen Content — 5 SEO Foundation Pages

1. "How to Apply Press-On Nails That Stay On"

Target: how to apply press on nails · Why: Every new customer searches this; high commercial intent

2. "Press-On Nail Sizing Guide: Find Your Perfect Fit"

Target: press on nail sizing guide · Why: #1 pain point in Reddit; PiqWheel differentiation

3. "Are Press-On Nails Bad for Your Nails?"

Target: are press on nails bad for your natural nails · Why: Fear-based query; high editorial citation potential

4. "Press-On Nails vs Gel vs Acrylic: Complete Comparison"

Target: press on nails vs gel, press on nails vs acrylic · Why: Comparison queries convert; research-stage buyers

5. "Press-On Nail FAQ: Everything You Need to Know"

Target: multiple (FAQ schema) · Why: Long-tail questions; rich snippet opportunity

4. LLM Optimization Brief

Key Tactics for AI Visibility

Use Q&A format: LLMs extract direct answers. Lead with question, answer in first sentence.
Include statistics: Content with stats receives +22% more LLM citations (Wellows, Dec 2025)
Build brand entity: Consistent "Piqki press-on nails premium" across all content
Target editorial citations: The path is Piqki → Byrdie mention → LLM citation
Use expert quotes: Dermatologist citations increase trust and citation rates

About Page LLM Triggers

Explicit brand definition in first paragraph
Specific facts: "PiqWheel reduces application from 20 min to under 3"
Target customer: "For women who maintain high standards without salon time"
Competitor differentiation: "Unlike Glamnetic's magnetic system..."

5. Launch Week Plan — May 1, 2026

Launch Day Content Breakdown

Apr 28

"Tomorrow." teaser (IG Story)

Apr 29

Launch email: "Piqki is here"

Apr 29

Product reveal (IG Reel)

Apr 30

Application demo (speed)

May 1

"Life's chaotic..." tagline post

May 2

First UGC reposts

May 3

"Woke up, pressed on" routine

May 4

Brand story post

Sources: Brave Search (Feb 2026), Reddit (r/Nails, r/beauty, r/PressonNail_Addict), Byrdie, Forbes, Business Insider, Allure, NBC News, SELF, Cleveland Clinic, Wellows LLM citation research (Dec 2025), Goodie beauty AI citation study (Feb–Jun 2025).