Everything Gin needs to activate the 22 nano/micro creators identified in creator research. Built by Max · Feb 2026
Bottom Line
This kit gives Gin everything needed to launch outreach to the 22 creators identified in the creator research. DM scripts are brand-voiced (no exclamation marks, no emojis, direct). Rate guidance is research-backed with sources and confidence labels. All materials are copy-paste ready. Start with Tier 1 (10K–50K) — lower cost, faster response, easier to convert into paid later.
1. DM Scripts by Tier
Brand voice rules (hard-coded into every script): No exclamation marks, No emojis, No "obsessed," "glam," "chill," "system," "DIY." Voice = effortless, direct, slightly dry.
Tier 1: 10K–50K Followers
Instagram DM — Initial Outreach
Hey [Creator Name],
Been following your content — the [specific recent post/piece of work] caught my eye. Clean work.
I'm with Piqki. We're a press-on nail brand launching May 2026, and we're looking for a few creators who get the "high standards, low maintenance" thing. No fluff, just nails that work.
Would you be open to trying our product? Happy to send you a kit — no obligation, just want to see what you create with it.
Let me know.
TikTok DM — Initial Outreach
Hey [Creator Name],
Your TikToks are solid. The [specific video] was clean.
Quick intro: Piqki. Press-on nails, launching May. We're reaching out to creators who care about actual quality — not just trends.
Want to try the product? Send a kit your way. No strings.
Drop your shipping address if you're in.
Follow-Up DM (7 days, no response)
Hey [Creator Name],
Just following up on the last message. No pressure — just wanted to make sure it didn't get buried.
If you're not interested, no worries. But if you're curious about the kit, let me know.
— Piqki
Tier 2: 50K–200K Followers
Instagram DM — Initial Outreach
Hey [Creator Name],
Your work stands out. [Specific piece] is exactly the kind of thing we admire — precise, intentional, not trying too hard.
Piqki is a press-on nail brand launching May 2026. We're building a small roster of creators who align with our voice: high standards, low maintenance. No drama. Just nails.
We're prepared to compensate for the right partners. Would love to discuss what a collaboration could look like — send over your media kit or rate card if you have one, or we can talk terms directly.
Open to it?
TikTok DM — Initial Outreach
Hey [Creator Name],
Your content hits. [Specific video] was well executed.
Piqki — press-on nails, May launch. We're looking for a handful of creators at your level who understand quality over noise.
Compensation is on the table for the right fit. Send your rates or let's talk terms.
Worth a conversation?
Follow-Up DM (7 days, no response)
Hey [Creator Name],
Sent this a week ago — checking if it came through.
We're serious about building a creator roster for launch. If the timing isn't right, just say the word. If you're interested, let's talk details.
— Piqki
2. Rate Guidance
Data sources: Influencer Marketing Hub (2025-2026), Creator.co, Fluencer, Stan Store, Refluenced. Confidence labeled per tier.
Nano Influencers (1K–10K followers)
Content Type
Typical Rate
Instagram Post
$10–$50
TikTok Video
$20–$100
Story
$5–$25
UGC-Only (content rights, no posting)
$10–$30
Confidence: Medium — n=4 sources. Nail content tends toward lower end of range.
Micro Influencers (10K–50K followers)
Content Type
Typical Rate
Instagram Post
$50–$250
TikTok Video
$100–$500
Story
$25–$100
UGC-Only
$30–$150
Confidence: Medium-High — n=4 sources. Nail creators specifically: $75–$200/post.
Mid-Micro (50K–100K followers)
Content Type
Typical Rate
Instagram Post
$250–$500
TikTok Video
$500–$1,000
Story
$100–$250
UGC-Only
$150–$300
Confidence: Medium — n=3 sources. Agency representation begins at this tier.
Product Gifting vs. Paid Comparison
Deal Type
What's Included
What's NOT Included
Typical Cost
Product Gifted (Seeding)
Free product, no contract
No guarantee of content, no usage rights
$0 + product (~$15)
Product + Content (UGC)
Free product + content creation
No posting requirement, limited rights
$30–$150
Product + Post (Seeded)
Free product + 1 organic post
Limited/no ad usage rights
$75–$300
Paid Post
Cash payment + product
Full content, defined rights
$100–$1,000
Paid + Spark Ads Rights
Cash + product + ad usage
Full commercial rights
$300–$2,000+
Usage Rights Language (Critical for Spark Ads)
Organic Only: Creator posts, brand may repost in owned channels. No paid media.
Paid Social (30 days): Brand may run content as ads for 30 days post-publish.
Paid Social (Perpetual): Full commercial rights, no time limit.
Spark Ads (TikTok only): Creator authorizes post for Spark Ads via TikTok's in-app code system.
Full Buyout: Creator surrenders all rights. Rare at nano/micro tier.
Sample rights clause: "Creator grants Brand a non-exclusive, royalty-free license to use the Content in paid advertising on TikTok via Spark Ads for a period of [90 days / 6 months / perpetual]. Creator agrees to generate and provide the TikTok post authorization code within 48 hours of post publication."
Contract Red Flags to Watch
Excessive exclusivity periods (6+ months) — Max 30–60 days at nano/micro tier.
Broad "any purpose" rights without time limit — Perpetual rights = higher pay.
No kill fee / content approval void — Should receive 50% if brand cancels after content created.
"No #ad required" or hiding sponsored relationship — FTC requires disclosure.
Packaging vibe: Minimal. White or black mailer. No tissue paper, no stickers, no confetti. Clean.
Messaging/Card Copy (Brand Voice)
Option A — Short (seed only, no ask)
Piqki.
High standards. Low maintenance.
Try the product. Share if you want. No pressure.
— Piqki
Option B — With ask (if seeking content)
Piqki.
We make press-on nails for people who know what they want. No drama. Just nails that work.
Try the set. If you like it, share your thoughts — we'd love to see what you create. No obligations either way.
— Piqki
Timing Relative to Content Creation
Phase
Timing
Action
1. Package sent
4–6 weeks before launch
Ship kit with no-ask card
2. Check-in
2 weeks post-delivery
DM: "Got it? Thoughts so far?"
3. Content ask
3–4 weeks before launch
If they haven't posted, make the ask
4. Spark Ads setup
Within 48 hours of post
Request authorization code
5. Launch
May 1 (target)
Content goes live + Spark Ads
4. Creator Brief Template
Product Description
Piqki is a premium press-on nail brand launching May 2026. We believe high standards and low maintenance aren't opposites — they're the same thing. Our nails are designed for people who know what they want and don't want to spend 2 hours at a salon.
Product: Press-on nails, reusable, available in 3 lengths (Ultra Short, Classic Short, Medium) and 3 sizing options (S, M, L). Application takes ~15 minutes. Wear time: 1–2 weeks with proper prep.
Key Messages (Hit These)
Effortless quality — These look like you spent hours at a salon. You didn't. That's the point.
Fit matters — Most press-ons are cheap because they skip sizing. We didn't.
Reusable — Not single-use. These are an investment.
For people who know what they want — No tutorials, no "figure it out." Just results.
What NOT to Say
~~"Life-changing"~~ — Too much.
~~"DIY nails"~~ — We're a beauty product, not a craft project.
TikTok: Video (15–60 sec), minimal voice, hook: "I haven't been to a salon in X months"
Stories: BTS of application, quick reaction, link sticker
Approval Process
Creator shares draft caption/thumbnail 48 hours before scheduled post
Piqki reviews and approves or requests ONE round of changes
Creator posts
Piqki may repost in Stories with credit within 7 days
Usage Rights (Copy-Paste for Contract)
CONTENT RIGHTS
Creator grants Piqki the following rights:
1. ORGANIC USE: Piqki may repost on owned social channels with credit.
2. PAID ADVERTISING (30 DAYS): Piqki may use Content in paid ads on IG/TikTok for 30 days.
3. SPARK ADS (TIKTOK): Creator generates authorization code within 48 hours of post.
4. WHITELISTING: [Include if applicable] Creator grants ad account access for Spark Ads.
5. CREDIT: Piqki credits Creator in ads where feasible.
6. KILL FEE: 50% of agreed fee if Piqki cancels after Content created.
5. Spark Ads Setup Checklist
Pre-Requisites
TikTok Business Center account created
TikTok Ad Account created (linked to Business Center)
Creator TikTok accounts identified
Content posted by creator (organic must be live first)
Step-by-Step Setup
Request Authorization: Creator → post → ... → Ad settings → Generate → sends code to Piqki (code valid 7 days)
Create Spark Ad: Ads Manager → Create Campaign → Select objective → Identity Type: "Use Posts (authorized via video codes)" → Enter code
Launch: TikTok review (24 hours) → Ad goes live
Timeline: Creator Post → Spark Ad Live
Day
Action
Day 0
Creator posts organic content
Day 0–1
Creator generates and sends authorization code
Day 1
Piqki creates Spark Ad in Ads Manager
Day 1–2
TikTok reviews ad (24–48 hours)
Day 2–3
Spark Ad goes live
What to tell creators: "Once your post is live, grab the ad authorization code: Go to your post → ... → Ad settings → Generate. Send us that code and we can run it as an ad. You'll still own the post. We'll credit you."
6. Tracking Template
Creator Name
Tier
Platform
DM Sent
Response
Deal Type
Content Rec'd
Post Date
Spark Ad
Notes
@natalieminervanails
1
TikTok/IG
@nailslpc.xo
1
IG
@killlanails
1
IG
@nailsby.ivvie
1
IG
@shapedbynyla
2
IG
@myshell.nails
2
IG
Deal Type Key: PG = Product Gifted | UGC = Product + Content | PPD = Paid Post | P+Spark = Paid + Spark Ads Rights
Gin Decides
Which 4–6 creators to target first? Recommend @natalieminervanails, @nailslpc.xo, @killlanails, @nailsby.ivvie as Tier 1 priorities.
Seeding vs. paid budget split? If tight, start 80% seeded/20% paid. Scale paid based on content performance.
Timeline confirmation: Is May 1 still the target launch? Seed kits need to go out by mid-March (4–6 weeks before launch).