Format
Talking head
Screen share
~45 sec
Hook
"I'm building a mobile game where watching ads actually does something useful."
Body
Explains the ad-to-impact model, day/night loop, AMF partnership, real mosquito biology (10pm-2am biting window), and the village builder mechanics.
CTA
"Following along — I'll show you the build every week. This is week one. It doesn't look like much yet. That's the point."
Creator Notes: Film in natural light if possible — window to the right. Keep concept art simple. The "doesn't look like much yet" line sets honest expectations.
Format
Talking head
Screen share
~40 sec
Hook
"I found a game mechanic that's actually scientifically accurate."
Body
Explains Anopheles mosquito biology — they exclusively bite 10pm-2am. Night defense maps to the real danger window. Day actions (drain pools, hang nets, clear brush) mirror real CHW work.
CTA
"The night defense is the thing I'm most excited about. It changes how you think about the game. More soon."
Creator Notes: Use simple visual for night mode. The "scientifically accurate" hook is strong. Keep explanation tight.
Format
Text overlay
Talking head
~50 sec
Hook
"Here's the math on how a free mobile game saves lives."
Body
Breaks down: $0.01-0.03/ad → $2/net (AMF) → 200 ads = 1 net → 600 nets = 1 child's life saved ($1,200). Mentions impact ladder (water → vitamins → vaccines → nets).
CTA
"There's an impact ladder too — you earn water purification first, then vitamins, then vaccines, then nets."
Creator Notes: The $1,200 number is powerful — say it clearly. Hold a physical net if available.
Format
Talking head
~35 sec
Hook
"Hey. I'm Gin. I'm building this game by myself."
Body
Introduces self as solo founder. Explains the game doesn't exist yet. Invites people to follow the weekly build journey. Asks for input ("I don't know everything").
CTA
"Follow along if you want to see a village get built from scratch. Questions, ideas, brutal feedback — all welcome in the comments."
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Creator Notes: This is the relationship-builder — be genuine. The "I need help" line invites engagement. No fancy editing needed.
Auto-fail Check
✅ No hype language (AMAZING/INSANE/GAME-CHANGER)
✅ Game name: Village Veil
✅ Malaria partner: Against Malaria Foundation / AMF
✅ All 4 posts included
Tone Check
✅ First person ("I'm building...")
✅ Genuine and honest — no overselling
✅ Impact feels real, not performative
✅ Dry humor present where appropriate
✅ No superlatives or hype language