Piqki Launch Master Checklist

🔴 Phase 1: RIGHT NOW (Feb 21 – Mar 1)

Immediate unblockers.

Week of Feb 21 — Gin Actions (MUST DO THIS WEEK)

Accept Shopify staff invite — Check maximusofgin@gmail.com inbox
Owner: Gin Deadline: Feb 22

Accept Meta Business invite — Check inbox
Owner: Gin Deadline: Feb 22

Accept TikTok Business Center invite — business.tiktok.com
Owner: Gin Deadline: Feb 22

Share Piqki Google Drive folder — Share with maximusofgin@gmail.com as Editor
Owner: Gin Deadline: Feb 22

Add Max to GoAffPro — Login gin@piqki.com → Team → Add user
Owner: Gin Deadline: Feb 22

Week of Feb 21 — Max Actions

Follow up with Noelle on brand visuals
Owner: Max Deadline: Feb 21

Lena patent meeting prep
Owner: Max Deadline: Feb 22

Email Eddie (Senboma) re: NDA
Owner: Max Deadline: Feb 22

Verify Eugene's tracking stack — GA4, Meta, TikTok pixels
Owner: Max Deadline: Feb 23

Review Klaviyo flows sign-off
Owner: Max Deadline: Feb 22

Week of Feb 24 – Mar 1

Run Lena patent meeting — Provisional, insurance, Amazon Brand Registry
Owner: Gin + Lena Deadline: Feb 28

Get Noelle brand deliverables
Owner: Max Deadline: Feb 28

Finalize XX packaging feedback — After Noelle PMS specs
Owner: Max Deadline: Feb 28

Begin UI/UX contractor search
Owner: Max Deadline: Feb 28

TikTok Shop setup — begin
Owner: Max Deadline: Mar 1

Prepare April test creative briefs — PIQ-001 to PIQ-005
Owner: Max Deadline: Mar 1

🟡 Phase 2: BRAND UNLOCK (When Noelle Delivers)

Trigger: Noelle sends final brand assets.

Receive and catalog Noelle assets
Owner: Max Deadline: Same day

Build Shopify store — 2 weeks post-brand
Owner: Contractor Deadline: 2 weeks from brand

Launch Klaviyo flows — 8 flows
Owner: Max Deadline: 1 week post-brand

Finalize Amazon Brand Registry decision
Owner: Gin Deadline: 48hrs post-Lena

🟠 Phase 3: MARCH (Mar 1-31)

Store build, creator seeding, TikTok Shop, final prep.

Week 1 (Mar 2-7)

Shopify store build continues
Owner: Contractor Mar 7

TikTok Shop registration complete
Owner: Max Mar 7

Nano/micro creator outreach begins — 22 creators
Owner: Gin (sends) Mar 7

Seed product to first creators — Top 5 Tier 1
Owner: Max Mar 7

Week 2 (Mar 8-14)

Shopify store: Copy + images
Owner: Contractor Mar 14

TikTok Shop: First product listing
Owner: Max Mar 14

Week 3 (Mar 15-21)

Shopify store: UAT + GO LIVE
Owner: Max Mar 21

ManyChat WHEEL flow setup
Owner: Max Mar 21

Week 4 (Mar 22-31)

Shopify: Product SKUs + pre-launch testing
Owner: Max Mar 28

April test creative finalized — All 5 briefs scored ≥6.0
Owner: Max Mar 28

Finalize April test budget — $8-10K
Owner: Gin Mar 28

🟢 Phase 4: APRIL TEST (Apr 1-30)

Creative testing live. $8-10K spend.

Week 1: Apr 1-7

Launch 5 creative concepts — All live on Meta
Owner: Max Apr 1

Pixel + ManyChat verification
Owner: Max Apr 1

Daily monitoring — CPM, CTR, frequency
Owner: Max Daily

Week 1 brief to Gin (Apr 7)
Owner: Max Apr 7

Week 2: Apr 8-14

Kill underperformers — <0.8% CTR after $50 spend
Owner: Max Apr 8

Scale winners — >2.5% CTR
Owner: Max Apr 8

Week 2 brief to Gin (Apr 14)
Owner: Max Apr 14

Week 3: Apr 15-21

Track first purchase CAC — Target: ≤$25
Owner: Max Daily

Mid-month checkpoint (Apr 21)
Owner: Max Apr 21

Week 4: Apr 22-30

Final data pull
Owner: Max Apr 27

Apply CAC decision table — ≤$18: $100K+ / $18-25: $75K / $25-35: $40K
Owner: Max Apr 28

April 30 brief to Gin — CAC report, May budget recommendation
Owner: Max Apr 30

🚀 Phase 5: LAUNCH (May 1)

Pre-Launch (Apr 29-30)

Final inventory check
Owner: Gin Apr 30

Shopify: Remove "Coming Soon"
Owner: Max Apr 30

May budget approved
Owner: Gin Apr 30

Launch Day: May 1

Launch post: Instagram + TikTok
Owner: Max May 1, 9am PT

Launch email — Klaviyo + LAUNCH10
Owner: Max May 1, 10am PT

Paid scaling — Apply approved May budget
Owner: Max May 1

📋 Phase 6: POST-LAUNCH (May 1-15)

Week 1: May 1-7

Ops standup daily
Owner: Gin + Max Daily

Customer service mode — 4-hr SLA
Owner: Gin

Scale/kill based on first 48hrs
Owner: Max May 3

Week 2: May 8-15

Week 2 brief to Gin — Full performance review
Owner: Max May 12

KPI baseline established — CAC, AOV, conversion
Owner: Max May 15

Retail intro outreach begins — Ulta/Target/UO
Owner: Max May 15

🎯 CRITICAL PATH — 7 TASKS THAT DELAY EVERYTHING

#1 — NOELLE BRAND DELIVERY — Feb 28 target
Owner: Noelle Blocks: Shopify, Klaviyo, packaging, everything

#2 — GIN ACCEPTS PLATFORM INVITES — Feb 22
Owner: Gin Blocks: Cannot run ads, pixel setup

#3 — EUGENE TRACKING VERIFICATION — Feb 23
Owner: Max Blocks: Cannot measure April test

#4 — APRIL 1 PIXEL + MANYCHAT LIVE
Owner: Max Blocks: Core to April measurement

#5 — STORE LIVE BY MAR 21
Owner: Contractor Blocks: April test needs conversions

#6 — APRIL TEST CAC VALIDATION — Apr 30
Owner: Max Blocks: Determines May budget $40K-$100K

#7 — MANUFACTURING DELIVERY — May 1
Owner: Gin Blocks: Cannot ship orders

📅 KEY MILESTONES

Date	Milestone
Feb 22	Platform invites accepted
Feb 28	Noelle brand delivery (target)
Mar 21	Shopify store goes live
Apr 1	April test launches — pixel + ManyChat live
Apr 30	April test complete — CAC validated
May 1	🎯 LAUNCH DAY
July 2026	Baby arrives (hard deadline)

📊 OWNER MATRIX

Owner	Key Deliverables
Gin	Accepts invites, shares Drive, Lena meeting, signs contracts, final approvals, budget decisions
Max	Research, briefs, content, ads, tracking, Klaviyo, TikTok Shop, store setup, data, reporting
Noelle	Brand assets (logos, colors, packaging design, investor deck visuals)
Contractor	Shopify store design + build
Lena	Patent provisional filing, trademark transfer
Wendy (XX)	Packaging samples → manufacturing

🎯 Piqki Launch Master Checklist