Piqki — Internal Reference

Shopify Pre-Build Copy Package

All sections · Brand-voice-correct · Ready to drop into store — Feb 21 2026

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Complete · All 10 sections
Section 01
Hero Section
Option A — Recommended for first test
The salon was never the point.
Piqki delivers the result — without the appointment, the wait, or the $120 bill. Press-on and press on.
Option B — Tagline-forward
High standards. Low maintenance.
For the person who knows exactly what they want — and has better things to do than wait for it. Salon-level nails, no salon required.
Option C — Identity shift (strongest scroll-stopper)
You haven't been back since.
Neither have we. Piqki is for people who found a better way. Meet the PiqWheel — two sets, one system, no compromises.
Section 02
Product Description — PiqWheel
150-word version — full PDP
The PiqWheel is not a nail kit. It's a system.

Two complete sets of 16 nails — 32 total — housed on a single precision wheel so sizing, selecting, and applying happens in one smooth motion. No rummaging through baggies. No mismatched sets. No guessing.

We tested dozens of glues, adhesive tabs, and application methods before we settled on ours. We eliminated the steps that added time without adding value. What's left is everything you actually need: nails that fit correctly, stay on reliably, and look like you paid for them.

The result is a manicure that takes minutes, lasts up to two weeks, and costs less than a single salon visit. Not as a workaround. As the better option.

PiqWheel. Prime. Fit. Set.
80-word version — short PDP or collection card
Two sets of 16 press-on nails, built into one precision wheel for a faster, cleaner application. No hunting for sizes — the wheel holds everything in order, ready to go.

Designed for people who have tried every press-on system and been let down by the details: the fit, the hold, the finish. We fixed all three.

One wheel. Two manicures. Up to two weeks of wear.
Section 03
How It Works
1
Prime Clean, dry, lightly buff. Takes sixty seconds. This is the step most people skip and then blame the product for.
2
Fit Find your size on the PiqWheel. Each nail is labeled and seated in order — no sorting, no second-guessing. Apply at a 45-degree angle. Hold for 15 seconds.
3
Set Press along the entire surface to seal the edge. That's it. Your nails are done. Your next appointment is in two weeks, on your terms.
Section 04
About / Brand Story
~100 words — About page
Piqki started with a simple observation: the press-on nail market was full of products that almost worked. Almost fit. Almost stayed. Almost looked the way they did in the photo.

Almost isn't good enough for people with standards.

We built Piqki for the person who has stopped accepting "close enough" — on their nails or anywhere else. Low maintenance isn't settling. It's what happens when something is designed to work the first time, every time.

High standards. Low maintenance. That's not a tagline. It's the only brief that mattered.
Section 05
FAQ — 10 Questions
How long do Piqki press-ons last?
Up to two weeks with proper prep and application. The most common reason for early lift is skipping prep — specifically, not cleaning oils off the nail before applying. Follow the Prime step and the hold follows.
Do press-ons damage your natural nails?
No — when removed correctly. Removal should never involve force. Soak in warm water for 10–15 minutes, or apply cuticle oil around the edge until the nail releases on its own. Peeling or pulling is what causes damage.
How do I find my nail size?
Each PiqWheel contains a sizing guide. Measure across the widest part of your nail bed — not the tip. When you're between sizes, go smaller. A nail that's slightly snug covers better and lifts less.
Can I reuse press-on nails?
Yes, if you remove them cleanly and the adhesive is still intact. Gently remove any residue, allow them to dry fully, and store them on the wheel. Most sets get 1–2 clean wears depending on application and removal care.
What's the best way to apply for maximum hold?
Three things: clean nails, no oils, correct sizing. Push back your cuticle slightly before applying. Press from the base toward the tip, then along both edges. Hold firm for 15 seconds. Don't use hand lotion immediately after.
What's in the PiqWheel — how many nails?
Each PiqWheel contains 32 nails: two complete sets of 16, in a range of sizes. One wheel gives you two full manicures.
How do I remove press-on nails without damage?
Soak your fingertips in warm, soapy water for 10–15 minutes. The nails will loosen on their own. If they don't release easily, soak longer. Cuticle oil applied around the edges accelerates the process. Do not peel from the base.
Will these work on short nails?
Yes. Piqki sizes run across three lengths: Ultra Short, Classic Short, and Medium. If you prefer shorter nails, Ultra Short and Classic Short are the right fit — they're designed to look natural, not theatrical.
What if a nail breaks or falls off?
Each PiqWheel includes two complete sets — so if you lose a nail mid-week, the second set has your backup. Match the size, prep the nail, reapply. Done.
Are Piqki nails safe for sensitive skin?
Our adhesive is formulated without the common irritants found in professional-grade nail glues. If you have known adhesive sensitivities, adhesive tabs are available as an alternative application method. If you experience any reaction, remove immediately per the removal instructions above.
Section 06
Collection Page
Your next two manicures are already done.
Everything in the Piqki shop is designed around one standard: it has to work. Browse the full collection.
Section 07
Email Opt-In CTA
Option A
Be the first to know.
Launch pricing, early access, and the occasional unsolicited nail opinion. No spam.
Stay in the loop
Option B
We're almost ready.
Add your name and we'll tell you when Piqki ships. That's it.
Notify me
Section 08
Meta Descriptions
Homepage — paste into Shopify → Online Store → Preferences → Homepage Meta
Piqki — High Standards. Low Maintenance. Press-On Nails.
piqki.com
Press-on nails built for people with high standards and better things to do. Two sets per wheel. Up to two weeks of wear. Piqki.
128 chars (target: <155)
PiqWheel product page — paste into Shopify product editor → SEO → Meta description
PiqWheel Press-On Nails — Two Complete Sets | Piqki
piqki.com/products/piqwheel
PiqWheel: 32 press-on nails, two complete sets, one precision wheel. Salon-quality results without the appointment. Prime. Fit. Set.
133 chars (target: <155)
Section 09
404 Page
This page doesn't exist.
Your nails still look great, though.
Head back to the shop — everything you're looking for is there.
Section 10
Cart / Checkout Microcopy
Upsell prompt — in cart, 1 PiqWheel
One wheel is two manicures. Two wheels is four — with a set ready every time something comes up. Add a second and save.
"You're almost there" — free shipping nudge
You're [X] away from free shipping. One more wheel covers it.
Order confirmation email — subject line
Your nails are on their way. Everything else can wait.
Order confirmation page banner
Order received. Give us a moment to pack it right. You'll hear from us when it ships.
✅ QC Sign-Off
Brand voice: PASS — No exclamation marks, no emojis, no trend language, no superlatives. Dry confidence throughout. Identity-shift framing used correctly in hero and about sections. "Prime. Fit. Set." naming convention honored. All 4 voice principles applied: clarity-first, blunt/on-your-side, earned authority (specifics: 45-degree angle, 15 seconds, 10–15 min soak), refreshingly self-aware (we own our role, no overpromise).
n= (sources used): piqki-brand-voice.md (Nazy's locked brief, Jan 15 2026)
Confidence: High — first-party brand voice doc used as sole reference. No external assumptions, no competitor voice borrowed, no trend language injected.
Auto-fail check: No external actions taken. No brand violations. No copy written before reading the voice doc. Tagline "Press-on and press on." used correctly. Product naming convention (PiqWheel, Prime/Fit/Set, Ultra Short/Classic Short/Medium) honored throughout.
Analyst note: Hero Option C ("You haven't been back since.") is the strongest identity-shift lead — most likely to stop the scroll. Hero Option A is cleanest for a first-run A/B test. FAQ answer on sensitive skin is conservative but may warrant legal review before publishing — flagged, not changed.