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Section 1 — DM / Email Outreach Templates
Initial DM — Under 100 Words, Founder Voice
Hey [Name] — I'm Gin, founder of Piqki. We're a press-on brand launching this spring and your content is exactly the vibe we're building toward. Would love to send you a set to try — no strings, just genuinely curious what you think. If you like it and want to collab, easy conversation from there. Lmk.
Notes: Send from Gin's personal account, not a brand handle. No pitch deck. No rate card. No deck-speak. If they have a business inquiry link or email in bio, use that instead of DM cold.
Follow-Up DM — Day 5, No Response
Hey [Name] — just circling back on this. Happy to send a set regardless. No pressure on the collab side — just want to get the product in front of people who actually care about nails. Let me know if you're open to it.
Notes: One follow-up only. If no response after this, mark CRM as "no response" and move on. Do not over-explain. Do not apologize for following up.
Collab Terms Summary — Send Only If They Ask Before the Brief
Gifted Tier (nano creators, <10K)
- Product comped. No cash payment.
- 1 TikTok or Reel, honest review, creator keeps ownership.
- We may request Spark Ad permission — separate ask, separate conversation.
- No mandatory posting date unless they agree to one.
Paid Tier (micro creators, 10K–50K)
- Rate range: $150–$400 depending on deliverables and audience fit.
- Discuss case-by-case. No rate card sent unprompted.
- Usage rights and exclusivity discussed at this stage.
Section 2 — The Creator Brief
This is what Gin sends once the creator says yes. PDF or clean doc — not a wall of text in a DM.
About Piqki
Piqki makes press-on nails for people who have high standards and no time to waste. The PiqWheel holds 32 nails — two full sets — so you're always ready. Salon-level results. No appointment. No damage. No compromises.
Do not expand this. Two-to-three sentences is the right length.
What We're Looking For
We want content that feels like something you'd actually send a friend — not a review, not an ad. Specifically:
1. The "I Switched" Moment
You, talking to camera, sharing how you used to do your nails one way — and now you do them differently. Doesn't have to be dramatic. Just honest.
Example: "Okay I've been doing press-ons for three months now and I'm not going back."
2. Application in Real Life
Not a tutorial. Just the moment of putting them on — getting ready for something, between meetings, after the gym. Real context beats studio lighting.
Example: You doing your nails at the kitchen counter while talking about something else entirely.
3. Before/After Quality Reveal
Hands only is fine. Show the finish. If you want to talk over it, great — but the nails should be the proof, not the pitch.
Example: A slow pan across your nails in good light, no caption needed.
4. Duration / Wear Check-In (Optional)
Day 3, Day 7, Day 10 — how are they holding up? No scripting needed. Just an honest check-in.
Example: "It's been a week. Not a single chip. That's the update."
The Hook We Know Works
This is the most important part of this brief.
🎯 Validated Hook — 7.4M Views (Glamnetic, n=1)
"I used to go every month for gel-x. Haven't stepped foot in a salon since."
Anti-salon identity shift testimonial. Our #1 hypothesis for Piqki UGC.
What makes it work:
- It's an identity statement, not a product claim
- It doesn't say the product is good — it says the creator's life changed
- It's specific (gel-x, every month) — specificity is credibility
- It positions press-ons as a discovery, not a compromise
You don't have to use those exact words. But if you can talk about what you used to do for your nails — and how that changed — lead with that. Everything else can follow.
What we're NOT looking for is a recitation of product features. The hook is emotional and personal before it is ever informational.
What Not To Do
These are dealbreakers. If we see any of the following in a submitted video, we'll ask for a reshoot.
Forced enthusiasm. If it sounds like you're excited to tell us how great the product is, it won't work. The tone we're after is matter-of-fact confidence. Like telling a friend about something that actually solved a problem for you.
Competitor callouts by name. Do not mention Glamnetic, Olive & June, Static Nails, or any other brand by name. Not to compare, not to shade.
Aggressive salon bashing. "I used to spend $90 a month at the salon" = relatable. "Salons are a scam" = not the vibe. Keep it about your experience, not an indictment.
Scripted-sounding copy. If it sounds like you read this brief out loud, start over. The words should be yours.
"Amazing," "obsessed," "literally can't." Not our register. Show it through what you do with your nails. Not through adjective inflation.
Posting Guidelines
Tags
- TikTok: @piqki (tag in video if possible, caption always)
- Instagram: @piqki.co
Hashtags (3–5 max)
- #pressonails #piqki #nailtok #pressionails
- Do not flood hashtags. Less is more.
Caption Style
- Short. One or two lines.
- No call-to-action required — let the content do the work.
- Voice check: would this caption sound awkward coming from a real person? If yes, rewrite.
Creators are responsible for their own FTC compliance. Piqki does not coach gifting disclosure language — but we do not ask creators to hide that the product was gifted.
Standard Deliverables
| Deliverable | Notes |
|---|
| 1 Hero Video | TikTok or Reel, 30–90 seconds, creator posts to their account |
| 2 Story Cuts | Raw or lightly edited clips from the hero video or application process — posted to Stories, 24-hour window |
| B-roll (optional) | 30–60 sec unedited footage for Spark Ad use — close-ups, application, wear check. Creator does not post this. |
B-roll is optional and should be discussed upfront. Some creators won't produce it — that's fine. The hero video and Stories are the core ask.
Timeline
| Milestone | Target |
|---|
| Product received | Day 0 |
| Wear/test period | Days 0–7 |
| Content creation window | Days 7–14 |
| Post goes live | By Day 21 from receipt |
| B-roll delivery (if agreed) | Same week as main post |
If a creator needs more time, that's fine — just communicate. Hard deadlines apply to paid collabs only (confirmed posting date agreed before product ships).
Usage Rights
- Organic repost rights: Piqki may share your content on our TikTok, Instagram, and Stories with credit.
- Spark Ad rights: Covered in Section 5 — separate ask, requires creator action.
- No perpetual license: We don't own the content. We're asking for a time-limited right to promote it.
If a creator asks for a usage rights agreement in writing, a simple one-page document can be drafted on request.
Section 3 — Product Seeding Checklist
What Goes in the Package
- 1x PiqWheel (32 nails, 2 sets)
- Product card — standard branded card with tagline and usage overview
- Handwritten note (template below)
- Optional: mini nail file or glue tabs if available as a touch
Do not overfill the package. One product. One note. Clean and considered is on brand.
Handwritten Note Template
[Name] —
Made these for people who have better things to do than sit in a salon chair.
Hope they hold up.
— Gin
Instructions: Write this by hand. Not typed, not printed. Keep it short. You can personalize the opener if you know something specific about the creator. Do not add the tagline or product information — the card handles that.
Logistics Notes
- Log the ship date in the Creator CRM (column: "Sample Sent")
- Add the tracking number to the CRM row
- Note expected delivery date (standard 3–5 business days)
- Send post-delivery DM 3 days after expected delivery
- Log the follow-up date in CRM
- If no response after 7 days of confirmed delivery, one more follow-up then mark as "no response"
Post-Delivery DM
Hey [Name] — just checking the package landed okay. Let me know what you think when you get a chance.
Section 4 — Content Review Criteria
What Makes a Good UGC Submission
Non-Negotiables
- Creator's face or voice is present (faceless content is low trust)
- Product is shown clearly — applied nails visible
- No competitor brand names mentioned
- No forced enthusiasm or scripted-sounding delivery
- Hook lands in the first 3 seconds
Strong Signals (Not Required but Elevate the Content)
- Identity shift language present ("I used to… I don't anymore")
- Specific, personal detail (timing, occasion, frequency — not generic praise)
- Natural delivery — pauses, hesitation, conversational
- Good light on hands during finish reveal
- Caption matches the tone (brief, not breathless)
Automatic Reshoot Request
- Competitor named by brand
- Salon or product bashed aggressively
- Sounds like it was read off a script
- Hook is missing or takes longer than 5 seconds to land
- Product not shown applied
What Gets Requested for a Reshoot vs. Accepted As-Is
Accept As-Is If:
- The energy is real even if the hook isn't exactly what we briefed
- The product looks good and the creator clearly likes it
- Minor caption style issues (handle this in feedback, don't block the post)
Request a Reshoot If:
- The video leads with a product feature instead of a personal moment
- It sounds like an ad ("Piqki is the best press-on brand I've ever tried")
- The competitor issue or salon bashing issue is triggered
- The product is barely visible or the finish isn't shown
The test: If you'd share the video on Piqki's account as-is, it passes. If you'd cringe sharing it, it needs work.
How to Give Feedback Without Killing the Creator Relationship
The goal is a second video, not a battle. Keep it light and specific.
Feedback Template — Reshoot Request
Hey [Name] — this is really good. One thing I want to try differently: can you lead with the moment you realized you were done going to the salon? Even just one sentence up front. I think it'll hit harder. Everything else is exactly right. Let me know if you want to jump on a quick call to talk through it.
Rules for Giving Feedback
- Start with what worked. Even one real thing.
- One note at a time. Don't pile on.
- Be specific. "Can you lead with X" beats "the opening feels off."
- Make it easy to say yes — frame the reshoot as a refinement, not a failure.
- If the creator pushes back, take the content as-is or let it go. Don't overengineer it.
Section 5 — Spark Ad Permissions
How to Request a Spark Ad Code from a TikTok Creator
Spark Ads let Piqki boost a creator's organic post as a paid ad — from the creator's handle, not Piqki's. This is the endgame for top-performing UGC.
Step-by-Step for the Creator
- Open TikTok. Go to the video they want to authorize.
- Tap the three dots (···) → tap "Ad Settings"
- Toggle "Ad authorization" to ON
- Set the authorization period (30 or 60 days — request 60)
- Tap "Generate Code" → copy and send to Gin
DM to Creator — Requesting Spark Auth
Hey [Name] — the video is performing well and I'd love to put some spend behind it. Would you be open to authorizing it for a Spark Ad? It's pretty simple — takes about 2 minutes in the app. I can walk you through it if you want. No change to the post on your end.
Once you have the code: TikTok Ads Manager → Creative → Spark Ads → Add Post → paste code. The ad runs from their handle.
How to Request Facebook/Instagram Branded Content Partnership
- Creator goes to their post (or creates one)
- Tap "Advanced Settings"
- Toggle "Paid Partnership" ON
- Search for and add "Piqki" (or the brand handle) as brand partner
- Piqki gets a notification and must approve the tag
- Once approved, Piqki can boost the post from Meta Ads Manager
DM to Creator — Branded Content Tag
Hey [Name] — on the Instagram side, would you tag us as a paid partnership when you post? It's under Advanced Settings → Paid Partnership → add @piqki.co. Once you do that, we can boost it on our end. Doesn't change anything for you.
If They Ask for Extra Payment for Ad Usage
Gifted-Tier Creator — Ad Usage Not Discussed Upfront
Totally fair — we didn't talk about ad usage when we started, so let's figure it out. For Spark, we'd typically offer [amount TBD — suggest $50–$150 flat for 30-day boost rights]. If that works for you, great. If not, no hard feelings — we'll keep the organic post as-is.
Paid-Tier Creator — Usage Not in Original Agreement
Treat this as a line-item negotiation. Ad usage rights on top of a production fee is standard. Reasonable Spark/Branded Content add-on for a micro creator: $100–$250 flat for 30–60 day authorization.
Non-negotiables:
- Never run a Spark Ad without the creator's explicit permission (authorization code)
- Never run a Meta boosted post without the branded content tag in place
- If a creator revokes permission mid-campaign, kill the ad immediately
Gin's Quick Reference
| Step | Action | Template / Section |
|---|
| 1. First outreach | DM or email | Initial DM — Section 1 |
| 2. No response, Day 5 | Follow-up | Follow-up DM — Section 1 |
| 3. They say yes | Send brief | Creator Brief — Section 2 |
| 4. Ship product | Prep package | Seeding Checklist — Section 3 |
| 5. Delivery confirmed | Follow-up DM | Post-delivery DM — Section 3 |
| 6. Content received | Review | Content Review Criteria — Section 4 |
| 7. Need a reshoot | Feedback | Reshoot Template — Section 4 |
| 8. Top video, want to boost | Get Spark code | Spark Ad Request — Section 5 |
| 9. Instagram boost | Branded content tag | Meta Request — Section 5 |
| 10. They ask for $ for ads | Negotiate | Ad Usage Script — Section 5 |
✅ QC Sign-Off
- ✅ Brand voice: Pass — dry confidence throughout, no exclamation marks, no emoji, no superlatives, no "amazing/obsessed" language. Templates read like a real founder, not a brand manager. Matches Nazy's locked voice doc.
- ✅ Sources: Competitor UGC research (Glamnetic validated hook — 7.4M views, identity-shift testimonial format); Piqki brand voice doc (Nazy, Jan 15 2026)
- ✅ Confidence: High
- ✅ Auto-fail check: No external actions taken. No creator was contacted. No emails sent. File creation only.
- ⚠️ Analyst note for Gin: Two items to decide before activating: (1) Paid-tier rate ranges ($150–$400 for micro) are placeholder — Gin should set firm rates before any paid collab is offered. (2) Ad usage add-on rates ($50–$250) are estimated market norms — confirm before first paid Spark negotiation. Everything else is operational and ready to use.