ManyChat WHEEL Keyword Trigger Setup Guide

Project: Piqki · Last Updated: February 21, 2026

1. Prerequisites

Before starting, ensure you have:

Connect Instagram to ManyChat

1. Log into ManyChat at app.manychat.com
2. Go to Settings → Channels → Instagram
3. Click Connect Account
4. Log into your Instagram Business account
5. Grant all requested permissions
6. Verify the connection shows as "Connected"

Connect TikTok to ManyChat

1. In ManyChat, go to Settings → Channels → TikTok
2. Click Connect Account
3. Log into your TikTok for Business account
4. Grant permissions
5. Verify connection

Connect Klaviyo to ManyChat

1. Go to Settings → Integrations → Klaviyo
2. Click Connect
3. Enter your Klaviyo Private API Key:
   • Log into Klaviyo → Account → Settings → API Keys
   • Create a new Private API Key
   • Copy and paste into ManyChat
4. Click Connect
5. Verify the connection

2. Instagram Setup: Comment Keyword Trigger → DM Flow

Step 1: Create the Flow

1. In ManyChat, go to Automation → Flow Builder
2. Click + New Flow in the upper right
3. Name it: WHEEL - Instagram Comment Trigger
4. Click Create Flow

Step 2: Set the Trigger

1. Click on the Starting Step (the first bubble)
2. In the right panel, click + Add Trigger
3. Select Instagram → Post and Reel Comments
4. Configure the trigger settings:
   • Target: Select "All new posts and reels" (or specific future posts)
   • Keywords: Enter WHEEL (case-insensitive by default)
   • Match type: Select "Contains" (so "WHEEL" anywhere in comment triggers it)
5. Click Save

Step 3: Set Up the Private Reply (First DM)

Important: Instagram requires you to also send a public reply to the comment, then follow up with a DM.

1. In the Flow Builder, you'll see the trigger is set
2. Click the + after the trigger to add a new action
3. Select Message → Send Message
4. Configure the Private Reply (this is the DM that goes to the user)

Step 4: Create the DM Message Content

DM Message Copy (Piqki Brand Voice):

The PrecisionPiq Wheel is available now at piqki.com — 16 nails organized by size so you find your perfect fit the first time.

Shop the wheel: [piqki.com/product/precision-piq-wheel]

Key points:

• No exclamation marks
• No emojis
• Direct, helpful tone
• 2 sentences max
• Includes the link

To add the link:

1. In the message editor, highlight "Shop the wheel"
2. Click the link icon
3. Paste your product URL

Step 5: Add Klaviyo Email Capture (Optional but Recommended)

After sending the DM, capture the user's email for follow-up:

1. Click + after the DM message
2. Select Action → Klaviyo - Add Subscriber
3. Configure:
   • List: Select your Piqki list (or create "WHEEL Triggered Leads")
   • Email: Use the {{instagram_commenter_email}} custom field if available, or create a flow that asks for email
4. Click Save

Simpler approach: Skip email capture in the initial DM. Send a follow-up message 1 hour later asking for email:

1. Add a Delay action (1 hour)
2. Add a Message action:

   One more thing — what's your email? We'll send you sizing tips and first access to new releases.

3. Add a Condition to capture their reply
4. Use Klaviyo - Add Subscriber to add them to your list

Step 6: Turn On the Flow

1. Click Save in the upper right
2. Click the toggle to Turn On the flow
3. Confirm

3. TikTok Setup: Keyword DM Flow

Option A: Keyword Trigger (User DMs You)

This works when users see your TikTok and DM you the keyword "WHEEL" actively.

Step 1: Create the Flow

1. Go to Automation → Flow Builder
2. Create a new flow: WHEEL - TikTok DM Trigger
3. Click Create Flow

Step 2: Set the Trigger

1. Click the Starting Step
2. Click + Add Trigger
3. Select TikTok → User sends a message
4. Configure:
   • Keywords: Enter WHEEL
   • Match type: "Contains"
5. Click Save

Step 3: Create the DM Response

1. Click + after the trigger
2. Select Message → Send Message
3. Enter the same DM copy:

   The PrecisionPiq Wheel is available now at piqki.com — 16 nails organized by size so you find your perfect fit the first time.
   
   Shop the wheel: [piqki.com/product/precision-piq-wheel]

Step 4: Add Email Capture

Follow the same Klaviyo integration steps as Instagram (Step 5 above).

Step 5: Turn On

1. Save and turn on the flow

Option B: Comment Mentions (If Available)

Some TikTok automation tools support comment mentions. If ManyChat adds this feature:

1. Create a new flow with trigger: TikTok → Comment
2. Set keyword to WHEEL
3. The DM flow is the same as Option A

4. DM Message Copy (All Platforms)

Final Copy:

The PrecisionPiq Wheel is available now at piqki.com — 16 nails organized by size so you find your perfect fit the first time.

Shop the wheel: piqki.com

Brand voice compliance:

• ✅ No exclamation marks
• ✅ No emojis
• ✅ Direct, helpful tone
• ✅ 2 sentences
• ✅ Includes link

5. Test Checklist

Before going live (complete by March 25, 2026):

Instagram Test

TikTok Test

Pre-Launch Verification

• [ ] Both flows turned ON in ManyChat
• [ ] Both flows tested successfully (Instagram + TikTok)
• [ ] Klaviyo integration working (subscribers appearing)
• [ ] Product link is correct and working
• [ ] Instagram account is Business account (required for comment triggers)
• [ ] TikTok account has DMs set to "Everyone"

6. Spark Ads Connection

What Creators Need to Do

When running Spark Ads (boosted creator posts), the keyword trigger still works because:

1. Spark Ads amplify organic posts
2. Comments on boosted posts are still comments on the original organic post
3. ManyChat's trigger watches the post, not the traffic source

Instructions for creators:

1. Post with keyword instruction in caption:

   The PrecisionPiq Wheel changed how I do my nails. Comment "WHEEL" for early access

2. Enable comments on the post (Spark Ads require comments to be on)
3. Creator grants Spark Ads authorization:
   • Creator goes to TikTok → Settings → Content → Spark Ads
   • Generates authorization code
   • Sends code to Piqki (brand)
   • Piqki enters code in TikTok Ads Manager → Tools → Creative Library → Spark Ad Posts
4. Post remains live organically — Spark Ads don't change the comment-triggered DM functionality

Why This Lowers CPM

What this means for Piqki:

• When a creator's post gets comments (including "WHEEL" triggers), the algorithm interprets this as high engagement
• High engagement → higher relevance score → lower CPM
• The DM flow doesn't just capture leads — it may actively lower your ad costs

7. What to Track

Metrics to Monitor

UTM Tracking Setup

For accurate purchase tracking:

1. Update your product link in ManyChat to include UTM parameters:

   piqki.com/product/precision-piq-wheel?utm_source=manychat&utm_medium=wheel_keyword&utm_campaign=april_test

2. In Shopify Analytics, create a segment for this UTM combination to track WHEEL-triggered purchases

Dashboard Recommendation

Create a simple spreadsheet to track weekly:

8. Troubleshooting

Common Issues

ManyChat Support

If issues persist:

• ManyChat Help Center: help.manychat.com
• Community: community.manychat.com

9. Quick Reference Card

For VA or Gin to execute:

Next Steps

1. By March 25, 2026: Complete setup and testing
2. By April 1, 2026: Live for April ad test
3. Ongoing: Track metrics weekly, optimize DM copy if needed

Document created: February 21, 2026 · Project: Piqki · Owner: Gin (execution) / Max (research and guide)