*Max's live command center — all projects. Updated every session + on task completion.*
*Active and blocked only. Done items are in the archive below.*
*Max is blocked or Gin needs to action these. Nothing proceeds without a response.*
| Date | Task | Project | Output |
|---|
| Feb 20 | Hub: password gate + restructure + skills roadmap | All | max-piqki.surge.sh |
| Feb 21 | Piqki 90-day SEO + content calendar (Mar–May 2026) | Piqki | `piqki-seo-content-calendar.md` + HTML deployed |
| Feb 20 | Autonomous work mode (AGENTS.md + HEARTBEAT.md) | Ops | Always-on background work |
| Feb 20 | Patent infringement insurance research | Piqki | `piqki-patent-insurance-research.md` |
| Feb 20 | Brand voice extraction (Nazy doc) | Piqki | `piqki-brand-voice.md` |
| Feb 20 | UPHELD FHIR API landscape (8 sources) | UPHELD | `upheld-fhir-research.md` |
| Feb 20 | CHORUS impact economics + platform | CHORUS | `chorus-impact-economics.md` |
| Feb 20 | Klaviyo 8-flow architecture | Piqki | `piqki-klaviyo-flows.md` |
| Feb 20 | CHORUS impact ladder (net accumulation spine) | CHORUS | `chorus-impact-ladder.md` |
| Feb 20 | XX packaging feedback email draft | Piqki | `piqki-xx-packaging-feedback.md` |
| Feb 20 | Financial model (3 scenarios, 7 sheets) | Piqki | `Piqki_Financial_Model_v2.xlsx` |
| Feb 20 | Competitor deep caption analysis (80+ posts) | Piqki | `competitor-content-analysis.md` |
| Feb 20 | Content playbook (S3) + creative testing system | Piqki | `piqki-content-playbook.md` / `piqki-creative-testing-system.md` |
| Feb 20/21 | UPHELD UPL legal risk research (20 sources) | UPHELD | `upheld-legal-risk.md` |
| Feb 21 | Nano/micro creator research (22 verified creators) | Piqki | `piqki-creator-research.md` |
| Feb 21 | Amazon seller research — timeline + requirements (20 sources) | Piqki | `piqki-amazon-research.md` |
| Feb 21 | AMF partner outreach email draft | CHORUS | `projects/impact-game/amf-outreach-draft.md` |
| Feb 21 | Amazon IP Accelerator research (9 sources) | Piqki | `piqki-amazon-ip-accelerator.md` — 3 paths, cost table, timeline, Lena questions |
| Feb 21 | SEO/LLM engine framework (18 sources) | Piqki | `piqki-seo-llm-framework.md` — keyword table (10 terms, difficulty-rated), GEO/LLM citation signals (n=10 sources), competitor SEO (Glamnetic/O&J), realistic timeline, PR→LLM playbook, content engine cadence. HTML + hub deployed. |
| Feb 21 | Impact game competitive analysis (16 apps/platforms, 29 sources) v2 | CHORUS | `chorus-competitive-analysis.md` — catalog, praise/criticism, malaria apps (all defunct), monetization benchmarks (rewarded video $19.63 eCPM iOS), retention mechanics, 6-gap analysis, QC signed off |
| Feb 21 | UPHELD landing page copy (waitlist) | UPHELD | `upheld-landing-page-copy.md` — 5 sections, KFF/AMA sourced stats, legal-clean, HTML preview at upheld-landing-copy.html |
| Feb 21 | Lena meeting prep brief (Feb 23) | Piqki | `piqki-lena-meeting-prep.md` — 5-topic brief: provisional patent, patent insurance, Amazon Brand Registry (3 paths), trademark transfer, proof-of-use timeline. HTML + hub deployed. |
| Feb 21 | Digital PR target list (Byrdie/Allure/Forbes editors) | Piqki | `piqki-pr-targets.md` — 16 named contacts, 14 publications, Tier 1/2/3 tables, pitch calendar (March–May), HARO successor strategy (Qwoted + Source of Sources). HTML + hub deployed. |
| Feb 21 | Retail buyer outreach strategy + contact research (22 sources) | Piqki | `piqki-retail-strategy.md` — retailer tiers (Ulta/Target/UO/Sephora), submission processes (portals + warm intro + Accelerate program), buyer metrics, trade shows (Cosmoprof July 2026, ECRM), pitch deck structure, DTC→shelf timeline, case studies (Glamnetic, Olive & June $240M exit, Chillhouse, Apothekary). HTML + hub deployed. |
| Feb 21 | CHORUS pre-launch marketing strategy (28 sources) | CHORUS | `chorus-prelaunch-strategy.md` — channel ranking (TikTok devlogs first), App Store pre-order setup, Google Play pre-registration, minimum viable coming-soon presence, content formats, creator strategy (pre-launch vs launch), impact-game community map (Tier 1: EA Forum/r/EffectiveAltruism), 8-week content calendar (~3–5 hrs/wk for Gin), 8 Gin Decides items. HTML + hub deployed. |
| Feb 21 | Investor deck narrative outline — 14 slides, full talking tracks, assumptions appendix, Gin Decides flags | Piqki | `piqki-investor-deck-outline.md` — complete story for $500K SAFE ($5M cap, no discount). Spine + content points + Gin's talking track for every slide. Financial figures from model (CAC-driven 3 scenarios). Market data labeled GVR / Medium confidence. 6 Gin Decides flags. QC signed off. HTML + hub deployed. |
| Feb 21 | UPHELD pilot insurer list (18 sources) | UPHELD | `upheld-pilot-insurer-list.md` — Top 10 insurers by members + FHIR status; Humana #1 target (best sandbox, self-service, instant creds); Aetna #2 (24.9M, friendly portal); Flexpa pricing confirmed ($65K/130K/350K); 1upHealth not recommended (enterprise mismatch); app registration 5-step process; 5 Gin Decides items. HTML + hub deployed. |
| Feb 21 | Competitor pricing research — 10 brands, price gap analysis, MSRP validation (28 sources) | Piqki | `piqki-competitor-pricing.md` — Full comparison table (Kiss/Impress/Dashing Diva/O&J/Chillhouse/OPI/Clutch/Glamnetic/Static/ManiMe). Clear price gap $22–50 confirmed. $28–30/set = top of standardized market, above Glamnetic. 2-set bundle → $56–60 AOV is natural. 3 pricing options flagged as Gin Decides. HTML + hub deployed. |
| Feb 21 | UPHELD competitive landscape (31 sources) | UPHELD | `upheld-competitive-landscape.md` — 10 competitors catalogued; Claimable ($39.95/appeal, seed undisclosed), Fight Health Insurance (free/open-source), Fight Paperwork (provider SaaS), Counterforce Health (grant-funded non-profit, 70% reversal rate), Alaffia ($73M, payer-side), Waystar (IPO, provider RCM), Cohere Health ($150M+, prior auth); Appeal.ai confirmed non-existent; gap analysis: zero player uses FHIR for auto-detection + auto-filing; 5 Gin Decides items; HTML + hub deployed. |
| Feb 21 | Piqki launch master checklist (now → May 1) | Piqki | ✅ Done — phase-gated, owner-assigned, critical path flagged |
| Feb 21 | Meta Ad Library competitor creative intelligence (18 sources) | Piqki | `piqki-meta-ad-intelligence.md` — Glamnetic, Olive & June, Chillhouse analysis; creative formats, hooks, offers, cross-brand patterns, white space, 3 April test hypotheses. HTML + hub deployed. |
| Feb 21 | Market validation — anti-salon hypothesis deep research (25+ sources) | Piqki | `piqki-market-validation.md` — Anti-salon hypothesis verdict (PARTIALLY SUPPORTED): consumers reducing salon frequency but not abandoning. Press-on market $90M (2024) → $269M (2030), 5.9% CAGR. Nail salon market growing 6.3% CAGR. Consumer sentiment verbatim from Reddit. Competitive landscape (Olive & June, Glamnetic, KISS lead). Price reality: Gel-X $50-150 vs press-ons $10-25. Target consumer: women 74%, 19-40 age, Gen Z/Millennials driving DIY. HTML + hub deployed. QC signed off. |
| Feb 21 | UPHELD revenue model analysis — contingency vs flat fee (31 sources) | UPHELD | `upheld-revenue-model.md` — Contingency vs flat fee, UPL risk by state (FL high, CA low), comparable company pricing, revenue math ($52K vs $23K per 1K users), legal risk matrix, 7 questions for lawyer. HTML deployed to hub. QC signed off. |
| Feb 21 | April Test Creative Brief — synthesis of all Q1 research into actionable brief | Piqki | `piqki-april-test-brief.md` — 5 hypotheses ranked by priority, exact hook copy in brand voice, creator brief, kill/scale rules, weekly rhythm. HTML + card deployed to hub. |
| Feb 21 | CHORUS game title options (Harmony direction) — 15 options | CHORUS | `chorus-title-options.md` — titles like Twilight Village, Harmony Heights, Village Pulse, Night Watch, etc. |
| Feb 21 | Marketing Start-Here Guide — navigation guide for 9 marketing docs | Piqki | `piqki-marketing-start-here.md` — hierarchy, reading order, decisions ready now, in-progress items, reading time estimates. HTML deployed. |
| Feb 21 | Reframe Meta Ad Intelligence — parallel hypotheses structure | Piqki | `piqki-ad-intelligence-v2.md` — Section 7 rewritten as 5 parallel hypotheses (not "pick one"). Each hypothesis: what it tests, how to test, metrics, relation to others. HTML redeployed. |
| Feb 21 | Divide POR by project — split MISSION_CONTROL | All | `piqki-por.md`, `chorus-por.md`, `upheld-por.md` — each project has its own 1-page status doc. Index updated. HTML deployed. |
| Feb 21 | Hub list view update — card-grid to list format | Ops | `index.html` — converted to clean scannable list view, deployed to max-piqki.surge.sh |
| Feb 21 | Meta Ad Intelligence v3 — Scientific Marketer Framework | Piqki | `piqki-ad-intelligence-v3.md` — 5 experiment cards with pre-committed hypotheses, mechanisms, null hypotheses, decision rules; budget math ($5K Phase 1, $5K Phase 2); anchor metrics (MER); prediction register; test calendar; 4 Gin Decides items. HTML deployed to hub. |
| Feb 21 | Customer Persona — Who's Actually Buying | Piqki | `piqki-customer-persona.md` — Segment A (Lapsed Regular, Millennial, highest LTV), Segment B (DIY Beauty Queen, Gen Z, high frequency), Segment C (First-Timer, Gen Z, high volume). Psychographic profiles, shared core motivation, 6 objections mapped, channel implications per segment, April test interpretation guide, nail health tailwind, 2 Gin Decides. HTML + hub deployed. |
| Feb 21 | UPHELD waitlist landing page (HTML) | UPHELD | `upheld-waitlist.html` — Full landing page with hero, 3-step how it works, 3 stats (KFF/AMA sourced), waitlist form with JS confirmation, FAQ, legal disclaimer. Mobile-responsive, Inter font, warm off-white theme. Hub card added, deployed to max-hub.pages.dev. |
| Feb 22 | Shopify Store Copy HTML — built HTML doc for existing copy package, fixed broken hub card link | Piqki | `public/docs/piqki-shopify-copy.html` — 10 sections: hero (3 options), PDP (150/80 word), how-it-works, about, FAQ (9 Q&A), collection, email opt-in, meta descriptions, 404, cart microcopy. Deployed to max-hub.pages.dev/docs/piqki-shopify-copy.html |
| Feb 22 | UGC Video Script Library — 10 ready-to-shoot creator scripts for April test | Piqki | `piqki-ugc-scripts.md` — 5 hypotheses × 2 versions each. Scripts include hook/story/demo/CTA structure, captions, creator direction. Deployed to max-hub.pages.dev/docs/piqki-ugc-scripts.html |
| Feb 22 | Village Veil App Store Copy — iOS + Google Play listing | CHORUS | `village-veil-app-store-copy.md` — Full submission-ready copy, title/subtitle/keywords/description for both stores. 5 Gin Decides items. Deployed to max-hub.pages.dev/docs/village-veil-app-store-copy.html |